A redesign of core pages of the Imagine Cruising website.
I redesigned the core pages of the Imagine Cruising website. I focused on user experience and site architecture. The aim was to enliven the brand itself in a saturated market. I spearheaded a move of bring the code base in-house, removing the reliance on a third-party tool and helping to create a new bespoke website.
Take a look at the prototype
Design Lead
Imagine Cruising
2019
Design Systems
Design Ops
UX & UI
Documentation
Sketch
Invision
Reimagining the way to consume resources.
Designing a new table component.
Nationwide's new hero component.
A new progress tracker component design.
Helping members during the pandemic.
A group of characters for a playful, vegan based cards.
A redesign of core Sunmaster landing pages.
A cross-channel campaign focused on sign-ups.
Promotion for a non-hotel offering at Booking.com.
A mix of branded email template designs.
Engaging cruises customers with videos.
Stationery, uniforms, signage and utensils.
New tour landing pages for Imagine Cruising.
Office branding for a design studio.
Showing products available over Christmas.
Updating the branding for a life coaching firm.
Branding for an award-winning escape room.
A three-part marketing campaign.
